combining veritable Japanese cuisine with neoteric pop culture, SOON becomes a completely new go out destination for foodies, socialites, party fans and cocktail lovers.

SOON is following a strip-and-build approach by delicately infusing the new age meanings and the Middle East tastemakers' preferences focusing on mixology, sound, music, and lighting design/solutions.

SOON

Vibrant Izakaya Soon is located in Armada Tower 2 in JLT — one of the largest residential areas in new Dubai.

This Izakaya is created by the OY Hospitality, whose
main goal is to develop venues for local abos, who
search for new dining experience.

Concept:

Combining veritable Japanese cuisine with neoteric
pop culture, Soon becomes a completely new go out
destinations for foodies, socialites, party fans and
cocktail lovers.